Roasted Coffee production improvement and business development

The major objectives of the business include:
• Develop a sustainable business model;
• Create job opportunity, earn foreign currency, and facilitate technology transfer;
• Transform the service-standard of the Ethiopian tourism sector;
• Strategically position Ethiopian coffee processing industry to be globally competitive; and
• Complement the national development agenda through export of a value-added product.

Reasons for the expected success of the project:
• Unwavering commitment of the local investor;
• Detailed understanding and planning of the business;
• High acceptance and recognition of our brand and products within a relatively short period;
• Relatively high level of expertise in coffee, especially when compared with local investors; and
• Significant demand for quality coffee products in the local market.

Key expectations from a foreign investor include:
• Commitment and full support to the partnership;
• Commitment and full support to the development of a sustainable business model, i.e. a business that is committed to its social responsibility as well as profitability; and
• Commitment and full support to both financial investment and capacity development in strategic positioning, technology and skills development, and R & D.